Which smoothing serum is right for me? MOON FRUIT vs. BAKUCHIOL

If you’ve landed here thinking: “Wait, which serum is right for me: MOON FRUIT or BAKUCHIOL?” You’ve come to the right place. Here, we’re breaking down the benefits of each + how to choose the one that is right for your skin + goals.  

BAKUCHIOL SERUM VS. MOON FRUIT SERUM 

BAKUCHIOL Serum is our go-to treatment for preventing fine lines + wrinkles, + plumping skin with hydration. This formula is made with polyhydroxy acid (PHA) + the whole extract from the babchi plant which is rich in bakuchiol—the ingredient that mimics the benefits of traditional retinol. 

Choose BAKUCHIOL Serum if: 

• You’re a skincare beginner or new to smoothing treatments 
• You’re looking to prevent signs of aging 

MOON FRUIT Serum is our new, clinically-effective, powerhouse formula that treats multiple signs of aging with ultra-potent 1% bakuchiol isolated from the babchi plant—nature’s retinol alternative. Paired with plant peptides + antioxidant-rich superfruits, this powerful ingredient smooths fine lines + wrinkles and restores the look of skin firmness on the face + neck. 

Choose MOON FRUIT Serum if: 

• You’re looking for an alternative to traditional retinol that offers the same benefits
• You’re looking to treat multiple signs of aging 
• You’re seeking a pregnancy-safe alternative to traditional retinol 

CHEAT SHEET