As stress and anxiety have become some of the most pervasive afflictions of our modern world, the demand for relief becomes even more critical. At Herbivore, we find our respite in our beauty rituals, which help us pause the ceaseless news feed scrolling through our minds and quiet the harmful whispers of our subconscious—even if only for a minute or two. This got us thinking more and more—how can we take this calm to new highs?
Enter our newest version of Emerald—our most moisturizing facial oil—now available with 100mg of CBD, a non-intoxicating cannabinoid extracted from cannabis. Cannabis culture has seen incredible evolution in the past few years as people open themselves up to the natural, healing wonders of the cannabis plant, and Herbivore is evolving with it.
Herbivore co-founder Julia Wills credits her connection with cannabis as helping her to find optimal wellness on her path to recovering from cancer after being diagnosed a few years back. Today she is happily cancer-free and advocating for safe access to cannabis, especially for women battling disease and chronic stress.
What is CBD and why is it in skincare, you ask? While CBD is not psychoactive, it is the cannabinoid associated with the plant’s famous stress-relieving effects. While research is still new, studies have suggested that CBD soothes physical stress responses by working with our restorative endocannabinoid system, resulting in possible benefits such as a calm state of being, steadied nerves and even normalized skin when applied topically.
Stress can appear on the skin in response to a variety of factors. Of course, seeing the effects of the stress you’re enduring doesn’t help when you’re already feeling stressed, and here’s where CBD in skincare makes sense: Studies suggest that CBD acts as a potent antioxidant, an adaptogen, and as a modulator, helping to build cellular health. Herbivore believes that when integrated into skincare, this magical cannabinoid not only delivers visible stress-relief to the complexion—it amplifies your self-love practice overall.
As a beacon in the natural beauty and wellness space, it is our duty at Herbivore to find holistic solutions for inner and outer self-care. It’s no wonder that we at Herbivore have fallen in love with cannabis and its potential, and we are so proud to bring you Emerald CBD!