Welcome to the Era of Herbivore: A Letter from our Co-Founder

To our Herbivore Community,

When we started Herbivore, there was no grand plan — just a belief that natural skincare could feel good, smell good, look beautiful, and actually work. We were mixing batches at our kitchen table, hoping to create something you’d be proud to leave out on your counter and reach for every day.

Nearly 15 years later, seeing Herbivore on vanities around the world still feels surreal. What started as a tiny idea grew only because you believed in it. Your support carried us further than we ever imagined, and I’m genuinely so humbled and grateful for that.
We’ve been quietly working on a refreshed look for Herbivore — something that honors where we began while reflecting who we’ve become.

The formulas you love aren’t changing; they’re just getting a new look that feels right for this next chapter.

As we get ready to share everything at the end of the month, we wanted to say thank you in a meaningful way. With that, we're launching The Thank You Sale — 50% off on our current packaging as we make room for what’s ahead.

Thank you for being a part of this journey, we can’t wait for you to see what’s next.

With gratitude,
Alex Kummerow
Co-Founder, Herbivore Botanicals