









NOVA 15% Vitamin C + Turmeric Brightening Serum
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A potent brightening serum that combines the clinical strength of 15% THD vitamin C with super root turmeric to visibly improve dark spots and even skin tone while being gentle on skin.
Product details
Recommended for: all skin types.
Target concerns:
- Dullness
- Dark spots
- Uneven skin tone
NOVA is powered by THD vitamin C—a highly efficacious, oil-soluble ingredient that deeply penetrates the skin to brighten dark spots and
improve hyperpigmentation. At a potent level of 15%, this treatment gives skin an immediate boost of radiance and significantly brightens skin in seven days. Best yet, the powerful formula is gentle on
sensitive skin, so everyone can enjoy its incredible benefits.
A key ingredient in NOVA is antioxidant-rich super root turmeric which gives this serum a ginger-like smell that fades upon application.
Scent: Turmeric, ginger-like
Texture: Silky, creamy
Color: Pale yellow
How to use
- Apply 1-2 pumps onto skin after cleansing and before moisturizing.
- For additional skin-tone-evening benefits, use 2-3 drops of LAPIS facial oil as the final step before applying SPF
*Store in a cool, dry place and out of direct sunlight.
Ingredients
KEY INGREDIENTS
- 15% THD Vitamin C: An ultra stable Vitamin C that improves the look of hyperpigmentation.
- Turmeric: An organic super root packed with antioxidants that helps even skin tone.
- Arbutin: Naturally derived from bearberry, helps even discoloration and tighten the look of pores
Full list of ingredients:
Aqua/water/eau, Tetrahexyldecyl Ascorbate, Glycerin, C9-12 Alkane, Sodium Stearoyl Glutamate, Propanediol, Cetearyl Olivate, Sorbitan Olivate, Arctostaphylos Uva-Ursi Leaf Extract, Curcuma Longa (Turmeric) Root Extract, Terminalia Chebula Fruit Extract, Terminalia Ferdinandiana Fruit Extract, Hyaluronic Acid, Polyglyceryl-6 Stearate, Sclerotium Gum, Polyglyceryl-6 Polyricinoleate, Sodium Levulinate, Sodium Anisate, Melia Azadirachta Flower Extract, Coco-Caprylate/Caprate, Butylene Glycol, Melia Azadirachta Leaf Extract, Ocimum Sanctum Leaf Extract, Sodium Phytate, Averrhoa Carambola Fruit Extract, Polyglyceryl-6 Behenate, Ocimum Basilicum (Basil) Flower/Leaf Extract, Tocopheryl Acetate, Echinacea Purpurea Extract, Ananas Sativus (Pineapple) Fruit Juice, Corallina Officinalis Extract, Leuconostoc/Radish Root Ferment Filtrate, Citric Acid
Recycling
INSTRUCTIONS
- Place outer carton into paper recycling.
- Rinse the glass bottle thoroughly, and recycle.
- Unfortunately pumps cannot be recycled at this time due to their many mixed parts. That's why Herbivore is moving to pumps that contain post-consumer recycled materials. Please dispose of them properly.
As an ultra-clean, plant-based brand, we make our products, source ingredients, and design packaging to be gentle on the planet and on our bodies. By avoiding synthetic ingredients, we ensure that our products are as biocompatible as possible. We package primarily in glass and paper, using recyclable plastic only where absolutely necessary. Always trying to reduce our footprint further, we are looking into ways to reduce and 100% eliminate all virgin plastic from our packaging by 2025.
Clinical Results
In a blind use test on 65 men and women (ages 25-59 yrs), participants reported the following results after 7 days of twice-daily use:
- Brighter skin in 7 days
- No new breakouts
- No irritation

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Frequently Asked Questions
Can Nova be used around the eyes?
Yes, Nova is safe to use around your eyes; however, we highly recommend using Super Nova Eye Cream for brightening around your eyes, as it was formulated specifically for this area. Nova has a higher percentage of vitamin c that some might find irritating to the thin skin around your eyes.
Will Nova help with scarring/hyperpigmentation?
Nova is proven to help improve discoloration and dark spots as well as help with overall skin texture that may be a result of scarring.
Can I spot treat or use it all over my face?
You can either spot-treat or use all over your face, it’s up to you!
When should I use this?
We recommend using Nova in the morning after cleansing your face.
- KellyVerified ReviewerReviewingNOVA 15% Vitamin C + Turmeric Brightening SerumI recommend this productAge 45-54Skin Type DrySkin Concerns Dryness, Dullness, Pores, Dark Spots, AcneMy Skin Results Brighter, Smoother, Glowing, Firmer, HydratedRated 5 out of 5 stars9 minutes agoVisible results!!
Over the past 5 years, perimenopause has brought on stubborn discoloration especially on my cheeks and dark spots from old blemishes that just wouldn’t fade. The texture was like a lightweight lotion that felt smooth, silky, and absorbed effortlessly without any sticky residue. It had a natural turmeric scent that reminded me of fresh, herbal-like ginger, but it faded almost immediately. Even after the first application, I noticed an instant boost of radiance. Within just a few days of consistent use, my dull skin looked noticeably brighter, more even, and healthier. It brought back that natural glow I thought I was never going to get back. My skin feels nourished, calm, and vibrant with no irritation, just results. I’m already planning to repurchase before I run out and will be staying in my routine for the long haul. Complimentary from Herbivore in exchange for my honest opinion.
Was this helpful? - JulianaVerified ReviewerReviewingNOVA 15% Vitamin C + Turmeric Brightening SerumI recommend this productAge 35-44Skin Type CombinationSkin Concerns Dark Spots, Sensitivity, Anti-AgingMy Skin Results Smoother, Brighter, Reduced rednessRated 5 out of 5 stars2 hours agoAmazing
Gifted by Herbivore I’ve been using the NOVA Vitamin C + Turmeric serum for a few weeks now, and the difference in my skin is amazing. My complexion looks so much brighter and more even — it gives me that fresh, radiant glow even on no-makeup days. The formula is lightweight, absorbs quickly, and layers perfectly under moisturizer and SPF. I also love the natural scent and how gentle it feels on my sensitive skin. The turmeric helps calm redness, and the vitamin C really boosts the glow. Total game-changer in my skincare routine!
Was this helpful? - LaurenVerified ReviewerReviewingNOVA 15% Vitamin C + Turmeric Brightening SerumI recommend this productAge 35-44Skin Type CombinationSkin Concerns Acne, Pores, Oiliness, DullnessMy Skin Results Softer, GlowingRated 5 out of 5 stars5 hours agoGreat DEWY glow
This is a really nice product, and super easy to use. It definitely left me with a dewy glow. However, my skin is a little more sensitive, and it has been HUMID, so, it did cause a minor breakout. Will that stop me from trying again? Absolutely not. I loved the glow it left me with. But it may be the kind of thing I need to use in different weather. Complimentary from herbivorebotanicals
Was this helpful? - EmVerified ReviewerReviewingNOVA 15% Vitamin C + Turmeric Brightening SerumI recommend this productAge 18-24Skin Type NormalSkin Concerns AcneMy Skin Results BrighterRated 5 out of 5 stars16 hours agolove
I’d like to start this off with mentioning I did receive this product for free but my review is 100% what i believe. This product has worked wonders for my skin and has really gave me that glow/brightened look!! gifted by herbivores
Was this helpful? - NelVerified ReviewerReviewingNOVA 15% Vitamin C + Turmeric Brightening SerumI recommend this productAge 25-34Skin Type CombinationSkin Concerns Acne, Anti-Aging, Dark Spots, DullnessMy Skin Results Brighter, Smoother, Hydrated, Even skin tone, FirmerRated 5 out of 5 stars20 hours agoGlow baby glow
This was gifted by herbivorebotanicals. After a few days of usage my skin looked brighter and more hydrated. The consistency was good and not oily on my combination skin. It has also helped even out my skin tone as well.
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