Herbivore Botanicals

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NOVA 15% Vitamin C + Turmeric Brightening Serum
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$64.00

NOVA 15% Vitamin C + Turmeric Brightening Serum
NOVA 15% Vitamin C + Turmeric Brightening Serum Bright yellow NOVA brightening serum bottle on white background | Herbivore Botanicals Creamy, pale yellow smear of NOVA brightening serum | Herbivore Botanicals NOVA 15% Vitamin C + Turmeric Brightening Serum NOVA 15% Vitamin C + Turmeric Brightening Serum NOVA 15% Vitamin C + Turmeric Brightening Serum NOVA 15% Vitamin C + Turmeric Brightening Serum 3-Step Bright Skin Routine with NOVA | Herbivore Botanicals

$64.00

Rated 4.6 out of 5
Based on 216 reviews

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A potent brightening serum that combines the clinical strength of 15% THD vitamin C with super root turmeric to visibly improve dark spots and even skin tone while being gentle on skin.

1 oz | 30 mL glass bottle

Lapis Blue Tansy Face Oil
Pair it with LAPIS Blue Tansy Face Oil for an even skin routine.
  • Recommended for: NOVA is suitable for all skin.

    Target concerns:
    + Dullness
    + Dark Spots
    + Uneven Skin Tone

    NOVA is powered by THD vitamin C—a highly efficacious, oil-soluble ingredient that deeply penetrates the skin to brighten dark spots and improve hyperpigmentation. At a potent level of 15%, this treatment gives skin an immediate boost of radiance and significantly brightens skin in seven days. Best yet, the powerful formula is gentle on sensitive skin, so everyone can enjoy its incredible benefits.

    A key ingredient in NOVA is antioxidant-rich super root turmeric which gives this serum a ginger-like smell that fades upon application. Like all of our products, NOVA is 100% natural and made without any added fragrances.

    Clinical results:
    In a blind use test on 65 men and women (ages 25-59 yrs), participants reported the following results after 7 days of twice-daily use: 

    • Brighter skin in 7 days
    • No new breakouts
    • No irritation

    Scent: Turmeric, ginger-like
    Texture: Silky, creamy
    Color: Pale yellow

  • Apply 1-2 pumps onto skin after cleansing and before moisturizing. For additional skin-tone-evening benefits, use 2-3 drops of LAPIS facial oil as the final step before applying SPF

    *Store in a cool, dry place and out of direct sunlight.

  • K E Y  I N G R E D I E N T S

    15% THD Vitamin C: An ultra stable Vitamin C that improves the look of hyperpigmentation.

    Turmeric
    An organic super root packed with antioxidants that helps even skin tone.

    Arbutin: 
    Naturally derived from bearberry, helps even discoloration and tighten the look of pores

    Full list of ingredients:

    Aqua/water/eau, Tetrahexyldecyl Ascorbate, Glycerin, C9-12 Alkane, Sodium Stearoyl Glutamate, Propanediol, Cetearyl Olivate, Sorbitan Olivate, Arctostaphylos Uva-Ursi Leaf Extract, Curcuma Longa (Turmeric) Root Extract, Terminalia Chebula Fruit Extract, Terminalia Ferdinandiana Fruit Extract, Hyaluronic Acid, Polyglyceryl-6 Stearate, Sclerotium Gum, Polyglyceryl-6 Polyricinoleate, Sodium Levulinate, Sodium Anisate, Melia Azadirachta Flower Extract, Coco-Caprylate/Caprate, Butylene Glycol, Melia Azadirachta Leaf Extract, Ocimum Sanctum Leaf Extract, Sodium Phytate, Averrhoa Carambola Fruit Extract, Polyglyceryl-6 Behenate, Ocimum Basilicum (Basil) Flower/Leaf Extract, Tocopheryl Acetate, Echinacea Purpurea Extract, Ananas Sativus (Pineapple) Fruit Juice, Corallina Officinalis Extract, Leuconostoc/Radish Root Ferment Filtrate, Citric Acid

    *Bolded text indicates USDA Certified Organic ingredient


    Truly Natural. Vegan. Cruelty-Free.

    Herbivore products are truly natural, vegan, and cruelty-free. They contain no synthetic ingredients – this includes no dyes, no fragrances, and no synthetic preservatives. Additionally, they are concentrated blends containing no fillers and using the minimum amount of ingredients necessary to achieve the maximum results.

    Our Sustainability Core Values.

    As an ultra-clean, plant-based brand, we make our products, source ingredients, and design packaging to be gentle on the planet and on our bodies. By avoiding synthetic ingredients, we ensure that our products are as biocompatible as possible. We package primarily in glass and paper, using recyclable plastic only where absolutely necessary. Always trying to reduce our footprint further, we are looking into ways to reduce and 100% eliminate all virgin plastic from our packaging by 2025.

  • RECYCLING INSTRUCTIONS

    • Place outer carton into paper recycling.

    • Rinse the glass bottle thoroughly, and recycle.

    • Unfortunately pumps cannot be recycled at this time due to their many mixed parts. That's why Herbivore is moving to pumps that contain post-consumer recycled materials. Please dispose of them properly.

average rating 4.6 out of 5
Based on 216 reviews
  • 5 Stars
    170 Reviews
  • 4 Stars
    27 Reviews
  • 3 Stars
    11 Reviews
  • 2 Stars
    3 Reviews
  • 1 Star
    5 Reviews
91% of reviewers would recommend this product to a friend
Customer photos and videos
216 Reviews
Reviewed by Julie J.
Verified Buyer
I recommend this product
Age
25-34
Skin Type
Combination
Skin Concerns
  • Anti-Aging
  • Acne
My Skin Results
  • Brighter
  • Smoother
  • Reduced redness
  • Improved dark spots
  • Improved blemishes
Rated 5 out of 5
Review posted

The BEST vitamin c serum

I have used every vitamin c product imaginable. From drug stores to sephora to Korean skincare. This one is the absolute the best. The THD vitamin c and turmeric pair well to ensure the most efficient results without irritation. This product is what made me stan Herbivore

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Reviewed by Hope M.
Verified Buyer
I recommend this product
Age
35-44
Skin Type
Combination
Skin Concerns
  • Anti-Aging
  • Dark Spots
  • Pores
  • Dullness
  • Oiliness
My Skin Results
  • Brighter
  • Smoother
  • Softer
  • Hydrated
  • Improved dark spots
Rated 5 out of 5
Review posted

Truly Love

Love this serum because it’s an affordable stable form of vitamin C that also has chebula. Totally recommend!

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Reviewed by Curtis L.
Verified Buyer
I recommend this product
Age
55+
Skin Type
Combination
Skin Concerns
  • Anti-Aging
  • Dark Spots
My Skin Results
  • Improved dark spots
Rated 5 out of 5
Review posted

Nova helps my age spots

As an aging dude with a few age spots but not many wrinkles I am always looking for products that will help my skin. NOVA lightened up the age spots a little bit and now is keeping them at that level of ugly. It's a big help.

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Reviewed by Topaz
Verified Buyer
I recommend this product
Age
25-34
Skin Type
Combination
Skin Concerns
  • Dark Spots
  • Pores
  • Acne
My Skin Results
  • Calmer
  • Even skin tone
Rated 5 out of 5
Review posted

Awesome serum with depuffing qualities

This serum didn’t brighten as much as it depuffed. On those mornings when I looked puffy or had undereye circles, I would turn to this in combo with my moisturizer to depuff. Works wonders! Many people complain about the turmeric smell but I found it refreshing. Highly recommend. I would buy again.

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Reviewed by Jordyn H.
Verified Buyer
I recommend this product
Age
25-34
Skin Type
Oily
Skin Concerns
  • Oiliness
  • Dark Spots
  • Anti-Aging
  • Acne
  • Pores
My Skin Results
  • Brighter
  • Smoother
  • Improved dark spots
  • Glowing
  • Even skin tone
Rated 5 out of 5
Review posted

I cannot believe!

I have melasma on both sides of my upper cheeks and dark spot near my jawline. I’ve been using this for 4 weeks and Danngg did it make a difference. My patches on my cheeks are lighter and my overall skin texture is smooth and brighter.

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