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about us

Welcome to Herbivore Botanicals, where the potency of botanical actives drive our clinically proven skincare formulas to heal, protect, and nourish your skin, mind, and body—naturally.

We thoughtfully combine potent botanical ingredients with natural plant-based fragrances and indulgent natural butters and oils to create luxurious textures and scents. Our goal is for you to truly enjoy your skincare and bathing rituals—without ever having to compromise on effectiveness.

FEEL THE DIFFERENCE

OUR VALUES

the power of plants

We believe plant-based ingredients don’t just rival synthetics—they often surpass them, delivering results while being gentler on the skin and supporting whole body wellness.

Unlike brands that use synthetics for cost and convenience, we never compromise on quality. Every ingredient is carefully sourced to ensure our formulas remain 99% natural and clinically effective.

LESS IS MORE

Each and every ingredient in our formulas has a thoughtful, therapeutic purpose, resulting in pure, highly concentrated formulas. Our products are potent yet gentle enough for everyday use and designed with sensitive skin in mind.

We are committed to formulating with minimal footprint to the planet and are proudly EWG Verified, Leaping Bunny Certified cruelty-free, 100% vegan and FSC Certified.

THE RITUAL OF SELF-CONNECTION

More than just effective skincare, our products are a bridge between you and the natural world—crafted with intention to transform your routine into a ritual of self-connection.

Designed as a sensorial experience, our formulas feature 100% natural colors and scents from plants and minerals, harnessing their power to calm, nurture, and restore your whole self.

our roots

Meeting in Seattle and starting Herbivore in 2011, co-founders Julia Wills and Alex Kummerow first connected on their shared passion for the natural world.

Together, Julia and Alex manifested small-batch natural skincare solutions for a fast-growing Etsy community and have since cultivated Herbivore into a global beauty brand beloved for efficacious plant-centric skincare.