









NOVA 15% Vitamin C + Turmeric Brightening Serum
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A potent brightening serum that combines the clinical strength of 15% THD vitamin C with super root turmeric to visibly improve dark spots and even skin tone while being gentle on skin.
Product details
Recommended for: all skin types.
Target concerns:
- Dullness
- Dark spots
- Uneven skin tone
NOVA is powered by THD vitamin C—a highly efficacious, oil-soluble ingredient that deeply penetrates the skin to brighten dark spots and
improve hyperpigmentation. At a potent level of 15%, this treatment gives skin an immediate boost of radiance and significantly brightens skin in seven days. Best yet, the powerful formula is gentle on
sensitive skin, so everyone can enjoy its incredible benefits.
A key ingredient in NOVA is antioxidant-rich super root turmeric which gives this serum a ginger-like smell that fades upon application.
Scent: Turmeric, ginger-like
Texture: Silky, creamy
Color: Pale yellow
How to use
- Apply 1-2 pumps onto skin after cleansing and before moisturizing.
- For additional skin-tone-evening benefits, use 2-3 drops of LAPIS facial oil as the final step before applying SPF
*Store in a cool, dry place and out of direct sunlight.
Ingredients
KEY INGREDIENTS
- 15% THD Vitamin C: An ultra stable Vitamin C that improves the look of hyperpigmentation.
- Turmeric: An organic super root packed with antioxidants that helps even skin tone.
- Arbutin: Naturally derived from bearberry, helps even discoloration and tighten the look of pores
Full list of ingredients:
Aqua/water/eau, Tetrahexyldecyl Ascorbate, Glycerin, C9-12 Alkane, Sodium Stearoyl Glutamate, Propanediol, Cetearyl Olivate, Sorbitan Olivate, Arctostaphylos Uva-Ursi Leaf Extract, Curcuma Longa (Turmeric) Root Extract, Terminalia Chebula Fruit Extract, Terminalia Ferdinandiana Fruit Extract, Hyaluronic Acid, Polyglyceryl-6 Stearate, Sclerotium Gum, Polyglyceryl-6 Polyricinoleate, Sodium Levulinate, Sodium Anisate, Melia Azadirachta Flower Extract, Coco-Caprylate/Caprate, Butylene Glycol, Melia Azadirachta Leaf Extract, Ocimum Sanctum Leaf Extract, Sodium Phytate, Averrhoa Carambola Fruit Extract, Polyglyceryl-6 Behenate, Ocimum Basilicum (Basil) Flower/Leaf Extract, Tocopheryl Acetate, Echinacea Purpurea Extract, Ananas Sativus (Pineapple) Fruit Juice, Corallina Officinalis Extract, Leuconostoc/Radish Root Ferment Filtrate, Citric Acid
Recycling
INSTRUCTIONS
- Place outer carton into paper recycling.
- Rinse the glass bottle thoroughly, and recycle.
- Unfortunately pumps cannot be recycled at this time due to their many mixed parts. That's why Herbivore is moving to pumps that contain post-consumer recycled materials. Please dispose of them properly.
As an ultra-clean, plant-based brand, we make our products, source ingredients, and design packaging to be gentle on the planet and on our bodies. By avoiding synthetic ingredients, we ensure that our products are as biocompatible as possible. We package primarily in glass and paper, using recyclable plastic only where absolutely necessary. Always trying to reduce our footprint further, we are looking into ways to reduce and 100% eliminate all virgin plastic from our packaging by 2025.
Clinical Results
In a blind use test on 65 men and women (ages 25-59 yrs), participants reported the following results after 7 days of twice-daily use:
- Brighter skin in 7 days
- No new breakouts
- No irritation

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Frequently Asked Questions
Can Nova be used around the eyes?
Yes, Nova is safe to use around your eyes; however, we highly recommend using Super Nova Eye Cream for brightening around your eyes, as it was formulated specifically for this area. Nova has a higher percentage of vitamin c that some might find irritating to the thin skin around your eyes.
Will Nova help with scarring/hyperpigmentation?
Nova is proven to help improve discoloration and dark spots as well as help with overall skin texture that may be a result of scarring.
Can I spot treat or use it all over my face?
You can either spot-treat or use all over your face, it’s up to you!
When should I use this?
We recommend using Nova in the morning after cleansing your face.
- IlseVerified ReviewerReviewingNOVA 15% Vitamin C + Turmeric Brightening SerumI recommend this productAge 25-34Skin Type DrySkin Concerns Dryness, Pores, DullnessMy Skin Results Brighter, Hydrated, Softer, GlowingRated 5 out of 5 stars3 hours agoIlse
Gifted by Herbivore. The turmeric brightening cream and eye cream did wonders to my face. The serum felt hydrated and it was perfect for my sensitive skin, I could notice the brightness in my skin. My skin also felt so hydrated!
Was this helpful? - EdithVerified ReviewerReviewingNOVA 15% Vitamin C + Turmeric Brightening SerumI recommend this productAge 55+Skin Type DrySkin Concerns Dullness, Dark Spots, Dryness, Anti-AgingMy Skin Results Brighter, Improved dark spots, Improved blemishes, Glowing, Even skin toneRated 5 out of 5 stars4 hours agoLeaves skin glowy & bright
This NOVA serum was gifted by Herbivore in exchange for my honest opinion. This serum is formulated for brightening and evening of skin tone. I was really excited about the addition of Tumeric which has well documented antioxidants. The serum has no added fragrance however the natural scent of tumeric, which Is similar to ginger, is noticeable but faint and dissipates on application. I have noticeable brightening of my skin from the added THD Vitamin C and it leaves my skin soft and glowy without an added moisturizer.
Was this helpful? - MaleniVerified ReviewerReviewingNOVA 15% Vitamin C + Turmeric Brightening SerumI recommend this productAge 25-34Skin Type DrySkin Concerns Anti-Aging, Dark Spots, DullnessMy Skin Results Brighter, Smoother, Hydrated, Improved dark spots, GlowingRated 5 out of 5 starsYesterdayPerfect
I’ve tried so hard to incorporate a vitamin c into my routine but have had a hard time because they can break me out sometimes. This one does not break me out and leaves my skin so glowy! I’m obsessed. I have noticed a lot of my chin hyperpigmentation is getting noticably lighter. Gifted by herbivore
Was this helpful? - Gianna H.Verified ReviewerReviewingNOVA 15% Vitamin C + Turmeric Brightening SerumI recommend this productAge 18-24Skin Type CombinationSkin Concerns Dark Spots, DullnessMy Skin Results Brighter, Hydrated, Improved dark spots, Even skin toneRated 5 out of 5 starsYesterdayActually works!
(Gifted by herbivorebotanicals) I was hesitant about this product because I feel like most vitamin C serums dont work for me but this one was extremely effective and made my skin so bright! I would tell everyone to try it.
Was this helpful? - AubriannaVerified ReviewerReviewingNOVA 15% Vitamin C + Turmeric Brightening SerumI recommend this productAge 18-24Skin Type CombinationMy Skin Results Brighter, Smoother, Softer, Calmer, GlowingRated 5 out of 5 stars2 days agoLove
I’ve been using the NOVA serum for a few weeks now, and I am genuinely impressed with the results. I’ve struggled with dullness and uneven skin tone for years, and this is one of the first products I’ve tried that delivers noticeable improvements without irritating my skin.
The combination of 15% THD vitamin C and turmeric is a game-changer. Unlike other vitamin C serums I’ve used that can feel harsh or sticky, this formula feels lightweight, absorbs beautifully, and leaves my skin with a healthy, radiant glow. I’ve already noticed my dark spots fading, and my overall complexion looks brighter and more even.
What I love most is how gentle this serum is—it works well for my sensitive skin, and I haven’t experienced any redness or irritation. Plus, it’s suitable for all skin types, which makes it a great option for anyone looking to tackle dark spots or hyperpigmentation.
If you’re dealing with dullness, dark spots, or uneven tone, I highly recommend giving NOVA a try. It truly lives up to the hype! Gifted by herbivorebotanicals
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