









NOVA 15% Vitamin C + Turmeric Brightening Serum
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A potent brightening serum that combines the clinical strength of 15% THD vitamin C with super root turmeric to visibly improve dark spots and even skin tone while being gentle on skin.
Product details
Recommended for: all skin types.
Target concerns:
- Dullness
- Dark spots
- Uneven skin tone
NOVA is powered by THD vitamin C—a highly efficacious, oil-soluble ingredient that deeply penetrates the skin to brighten dark spots and
improve hyperpigmentation. At a potent level of 15%, this treatment gives skin an immediate boost of radiance and significantly brightens skin in seven days. Best yet, the powerful formula is gentle on
sensitive skin, so everyone can enjoy its incredible benefits.
A key ingredient in NOVA is antioxidant-rich super root turmeric which gives this serum a ginger-like smell that fades upon application.
Scent: Turmeric, ginger-like
Texture: Silky, creamy
Color: Pale yellow
How to use
- Apply 1-2 pumps onto skin after cleansing and before moisturizing.
- For additional skin-tone-evening benefits, use 2-3 drops of LAPIS facial oil as the final step before applying SPF
*Store in a cool, dry place and out of direct sunlight.
Ingredients
KEY INGREDIENTS
- 15% THD Vitamin C: An ultra stable Vitamin C that improves the look of hyperpigmentation.
- Turmeric: An organic super root packed with antioxidants that helps even skin tone.
- Arbutin: Naturally derived from bearberry, helps even discoloration and tighten the look of pores
Full list of ingredients:
Aqua/water/eau, Tetrahexyldecyl Ascorbate, Glycerin, C9-12 Alkane, Sodium Stearoyl Glutamate, Propanediol, Cetearyl Olivate, Sorbitan Olivate, Arctostaphylos Uva-Ursi Leaf Extract, Curcuma Longa (Turmeric) Root Extract, Terminalia Chebula Fruit Extract, Terminalia Ferdinandiana Fruit Extract, Hyaluronic Acid, Polyglyceryl-6 Stearate, Sclerotium Gum, Polyglyceryl-6 Polyricinoleate, Sodium Levulinate, Sodium Anisate, Melia Azadirachta Flower Extract, Coco-Caprylate/Caprate, Butylene Glycol, Melia Azadirachta Leaf Extract, Ocimum Sanctum Leaf Extract, Sodium Phytate, Averrhoa Carambola Fruit Extract, Polyglyceryl-6 Behenate, Ocimum Basilicum (Basil) Flower/Leaf Extract, Tocopheryl Acetate, Echinacea Purpurea Extract, Ananas Sativus (Pineapple) Fruit Juice, Corallina Officinalis Extract, Leuconostoc/Radish Root Ferment Filtrate, Citric Acid
Recycling
INSTRUCTIONS
- Place outer carton into paper recycling.
- Rinse the glass bottle thoroughly, and recycle.
- Unfortunately pumps cannot be recycled at this time due to their many mixed parts. That's why Herbivore is moving to pumps that contain post-consumer recycled materials. Please dispose of them properly.
As an ultra-clean, plant-based brand, we make our products, source ingredients, and design packaging to be gentle on the planet and on our bodies. By avoiding synthetic ingredients, we ensure that our products are as biocompatible as possible. We package primarily in glass and paper, using recyclable plastic only where absolutely necessary. Always trying to reduce our footprint further, we are looking into ways to reduce and 100% eliminate all virgin plastic from our packaging by 2025.
Clinical Results
In a blind use test on 65 men and women (ages 25-59 yrs), participants reported the following results after 7 days of twice-daily use:
- Brighter skin in 7 days
- No new breakouts
- No irritation

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Frequently Asked Questions
Can Nova be used around the eyes?
Yes, Nova is safe to use around your eyes; however, we highly recommend using Super Nova Eye Cream for brightening around your eyes, as it was formulated specifically for this area. Nova has a higher percentage of vitamin c that some might find irritating to the thin skin around your eyes.
Will Nova help with scarring/hyperpigmentation?
Nova is proven to help improve discoloration and dark spots as well as help with overall skin texture that may be a result of scarring.
Can I spot treat or use it all over my face?
You can either spot-treat or use all over your face, it’s up to you!
When should I use this?
We recommend using Nova in the morning after cleansing your face.
- AshleyVerified ReviewerReviewingNOVA 15% Vitamin C + Turmeric Brightening SerumI recommend this productAge 25-34Skin Type DrySkin Concerns Dullness, Dark SpotsMy Skin Results Brighter, Improved dark spots, Glowing, Even skin toneRated 5 out of 5 stars12 minutes agoEvened My Skin Tone and Boosted Radiance
I received the NOVA 15% Vitamin C + Turmeric Brightening Serum complimentary from Herbivore in exchange for my honest review. I’ve always struggled with uneven skin tone and dark spots, especially around my nose, under my eyes, and slightly on my cheeks. After using this serum daily for a little over a week, I noticed visible improvement in brightness and clarity. The dark areas around my face are starting to fade, and my overall complexion looks more even and glowy. The formula is silky, creamy, and absorbs quickly without feeling greasy or sticky. It layers well with the rest of my skincare and feels lightweight and soothing. I love that it’s gentle enough for my sensitive skin but still delivers real results. My skin looks more radiant, smooth, and refreshed this has definitely become a new staple in my routine. If you’re dealing with dullness or discoloration, I highly recommend giving this serum a try.
Was this helpful? - Kstew194Verified ReviewerReviewingNOVA 15% Vitamin C + Turmeric Brightening SerumI recommend this productAge 35-44Skin Type CombinationSkin Concerns Acne, Dryness, OilinessMy Skin Results Brighter, Clearer, Calmer, Even skin tone, GlowingRated 5 out of 5 stars1 hour agoHas my skin glowing
Gifted by herbivore botanicals I’ve been using the Nova 15% Vitamin C + Turmeric Brightening Serum for five days, and wow, I’m genuinely impressed. My skin looks visibly brighter, more even, and glowy, with no irritation or sensitivity (and I’ve been using it twice a day, two pumps AM + PM). It has a soft, earthy turmeric scent that feels calming and fresh, not overpowering. The texture sinks in beautifully and layers well under my other skincare and makeup. If you’re looking for a gentle yet effective brightening serum, Nova is definitely worth trying.
Was this helpful? - AllieReviewingNOVA 15% Vitamin C + Turmeric Brightening SerumI recommend this productAge 25-34Skin Type CombinationSkin Concerns Dark SpotsRated 5 out of 5 stars2 hours agoLove!!
I love anything by this brand but this is one of the best I’ve tried! It’s lightweight, great for my super dry skin in Arizona. It’s the perfect mix of brightening and hydrating! Complimentary from herbivorebotanicals
Was this helpful? - BikaReviewingNOVA 15% Vitamin C + Turmeric Brightening SerumI recommend this productAge 25-34Skin Type DrySkin Concerns Acne, Anti-Aging, Dark SpotsMy Skin Results Improved dark spots, Improved blemishes, Even skin toneRated 5 out of 5 stars2 hours agoSo far really liking it
I received this complimentary from herbivore botanicals. I’ve been using this for about 2 weeks and it’s been very gentle on my acne prone skin. Hasn’t caused any irritation or acne flare ups and I’ve noticed my acne scars are clearing up a bit.
Was this helpful? - ChaReviewingNOVA 15% Vitamin C + Turmeric Brightening SerumI recommend this productAge 35-44Skin Type DrySkin Concerns Dryness, PoresMy Skin Results Brighter, Smoother, Hydrated, Reduced redness, Improved dark spotsRated 5 out of 5 stars2 hours agoAbsolutely Loved
This product was gifted to me by Herbivore Botanicals for my honest review. Vitamin C in my skincare routine plays a very significant role and if I skip it for few days my skin reflects it right away. That is why it is so important for me to get a good Vitamin C serum. This is truly an amazing product for the fact that it has 15% vitamin c and turmeric both great ingredients for skin brightening and even skin tone. I loved how it was easy to accommodate with my other skincare products. Love how my skin feels after using it! Absolutely loving it!
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