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The Power of Purple: Introducing Bakuchiol Retinol-Alternative Smoothing Serum!

Rarely found in nature, purple is the most intense hue of the color spectrum. Plants, botanicals and foods that feature a purple hue are known to carry massive nutritive, healing and youth-renewing benefits, as well as the essences of peace and vitality. In skincare and beauty, purple hues signal nature’s defense against stress and age-related concerns.



Introducing Bakuchiol Retinol-Alternative Smoothing Serum: an ultra-gentle serum that works both above and below the skin to smooth fine lines and wrinkles using the power of purple!

Its gorgeous violet hue harkens to its signature ingredient: babchi extract, which offers vitality-boosting effects. Additional ingredients include soothing purple amethyst extract and powerhouse damage-fighting blueberry stem cells, adding healing and nutritive benefits of their own.

While additional ingredients such as natural PHAs and Tremella mushroom lend skin-plumping effects, Bakuchiol Smoothing Serum harnesses the power of naturally purple ingredients in the following ways:

  • Babchi extract, a natural derivative of the purple-flowered plant, delivers youth-boosting hydration.
  • Amethyst extract, helps to calm and balance the skin. Known for its ability to aid in meditation, this glittering lavender crystal is renowned for its anxiety-reducing vibes. The essence of amethyst gives Bakuchiol Smoothing Serum the added ability to help prevent cell damage from stress.
  • Blueberry stem cells help to give Bakuchiol Smoothing Serum its incredible anti-aging potency. Blueberries, with their brilliant purple juices, are revered for their aid in healing and preventing free-radical cell damage, which is a root cause of aging!

Discover the power of purple for yourself!

Shop Bakuchiol Retinol-Alternative Smoothing Serum

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Babchi extract is one of our favorite natural anti-aging skincare ingredients, and it’s also the star ingredient of our newest product addition: Bakuchiol Retinol-Alternative Smoothing Serum. This ...

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